[Lee Dong -sung] Chinese game company turns to overseas damage abroad

The heat wave is on the rise. The expression of steaming is a lack of murderous heat. In order to overcome the local market downturn, Chinese game companies, which are focusing on overseas expansion more than ever before, are similar.

Recently, Ten Cent Korea has joined the Korea Game Industry Association as a director of the Korea Game Industry Association, and Ten Cent Korea explained that it was intended to contribute to the domestic game industry, but it is necessary to drive more strongly to enter the global market to overcome the sluggish performance due to domestic recession. It may also have affected. Following this, Netize also established the US Development Studio, JAR of Sparks, focusing on Jerry Hook, who was in charge of Halo Infinity Design on the 18th.

There is a stagnation in China in the background. China Audio-Video and Digital Publishing Association published a Chinese game industry report in the first half of this year. % Increased, but sales in China fell 4.25%. The number of Chinese gamers decreased from 66.657 million to 66,569 as of December last year. The association is a group under the Chinese Communist Party's Central Propaganda, which oversees regulations on Chinese games. The Chinese game market has been reversed in a credible organization.

In addition to Korean games, large Chinese game companies such as Tencent and Netize are also difficult to make new works in China due to the decrease in panho issuance. Therefore, the number of Chinese game companies that are aggressively entering Korea, which is close to the street, is increasing. Perfect World Korea, which is preparing for the domestic service of Tower of Fantasy, is one of them, and Miho Yodo, which launched the brand 'Hoyo Bus' focusing on the global world. We are holding off-line events related to the original Shinshin.

Chinese game companies have been in Korea for many years, but the flow is expected to be bigger and stronger. It is also spreading to major game markets such as Japan, North America and Europe. At this point, what I think about is whether the domestic game industry has firepower that will not be pushed to enter the global market. In the domestic game industry, China, which was a major exporter, is blocked, and is trying to expand the area through the search, steam, and console. In the process, we will have to meet Chinese game companies, and the key is how powerful domestic game companies can pay in the global market where competition is fierce.

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